Search Engine Optimization

SEO abbreviated as Search Engine Optimization, is one of the basic requirements for any Website to perform well in terms of the traffic that is generated from Search Engines like Google, Yahoo, MSN, so on.

First of all, let us know what makes a website perfectly optimized for search engines. In order to achieve this we have to emphasize more on the following points while designing a website, they are,

* Titles
* Descriptions
* Keywords
* URL’s
* Site maps

Titles includes the main subject of the website or any specific page of the website that we are concentrating on. It should be specific and independent for every page, we should make sure that the titles are not repeated in the whole website i.e, same title should not be used for more than a single page.

Description includes a basic summary of the page that we are working on, it follows the same set of rules that are required for the usage of titles.

Keywords, the most important factor of optimization. Here for every page we create we have to concentrate on certain keywords with which the whole page can be generated or a basic idea of the page can be attained.

URL’s are the links that is pointing to every other page on a website from its home page, only thing here is the links should be user-friendly such that the links should convey the information of the page (subject of the page). Nothing more is required on this part.

Last but not the least, site maps are a virtual representation of a website which are both user friendly and reduces the search time by a great extent (can be experienced for a huge site).

In the future posts, I will explain about these aspects in detail with suitable examples. For any help please comment.